Viacom 18, a subsidiary of Reliance Industries, has acquired the media rights for the Indian Premier League (IPL) for a whopping ₹ 23,758 crore ($3.2 billion) for the next five years. As part of the deal, Viacom 18 will broadcast the IPL 2023 matches on its television channels, as well as on its digital platforms, including Voot and Jio TV. The company has also announced that it will stream the matches for free on Voot, allowing viewers to enjoy the IPL 2023 without having to pay any subscription fees. This move is expected to significantly increase the viewership of the IPL 2023, as it will make the matches accessible to a wider audience.
Jio TV has offered live streaming of IPL matches to its subscribers for several years, providing a convenient and affordable way for cricket fans to watch the tournament. In fact, during the 2020 IPL season, Jio TV offered its subscribers the ability to stream matches in virtual reality (VR), providing an immersive viewing experience for cricket fans.
Mukesh Ambani is the chairman of Reliance Industries, which is the parent company of Network18, a media and entertainment conglomerate that owns Viacom 18. Viacom 18 is a joint venture between Viacom Inc. and Network18, in which Reliance Industries has a controlling stake.
